Thor Hushovd saddles up with Norwegian bike brand, Fara Cycling

Former world road race champion Thor Hushovd has this week received his new Signature Series F/RD bike from the Oslo-based, Norwegian bike brand, Fara Cycling.

Hushovd, who is a Fara Cycling brand ambassador, received his new bike in Monaco, delivered in person by Fara’s founder Jeff Webb.

Hushovd’s new Signature Series F/RD is a special limited edition colourway of the yet to launch F/RD frameset, one which features his own signature. The bike was made available to a small number of customers of the F/RD bike during a pre-order phase.

‘The F/RD itself is Fara’s race-ready, performance road bike that’s designed with adventure in mind. The lightweight carbon frame features aero-optimised Airfoil tube shaping across the head-tube, down-tube, seat-tube and seat-stays. While the wide-stance aero-optimised fork legs reduce airflow pressure around the wheel for drag-reduction.

‘The frame weighs in at under 900g for a size 54cm making it a lightweight racey option but with endurance perks. Curved seat stays add vertical compliance and therefore more comfort, while increased tire clearance allows for up to 32mm tires to be fitted meaning you can easily turn off the tarmac and explore.’

Fara Cycling also committed to donating one Buffalo Bicycle for each of the Signature Series F/RD frames sold, resulting in 20 bikes being donated through World Bicycle Relief.

Hushovd, who has been involved with the Norwegian brand since its inception said “I’m really impressed by the design of the new bike.

“Compared to the previous model, the handling and responsiveness is much improved and it looks great as well which is, of course, important. In the rides I’ve done so far the power transfer feels very efficient when sprinting and climbing, and it’s a sharp descender too.”

With a closet full of Tour de France Green and Yellow jerseys and even the coveted Rainbow Jersey, Thor Hushovd won the UCI World Road Race Championships in 2010.

Since his retirement, Hushovd has shifted his focus to entrepreneurship and has been a key figure in Fara Cycling’s development.

“Thor’s input over the past few years has been invaluable in helping with the development of the frames as they are today,” explained Fara Cycling founder, Jeff Webb.

“To have a rider of his prestige on the bike and truly enjoying riding it is a great seal of approval on all of the hard work across R&D and design hours making not just the F/RD but the F/AR and F/GR bikes special. We can’t wait for our customers to receive theirs now too.”

Hushovd’s Signature Series F/RD is a size 56cm and features a SRAM Red AXS 2x12s Groupset, Zipp 303 Firecrest wheels and his personal choice of Zipp finishing kit and Fizik saddle.

Customers can purchase the F/RD either as frame-only or built up to their own specification from a range of groupset, wheel and finishing kit choices on the Fara Cycling website.