NEW: Birmingham-based brand creates elevated bachelorette experiences

Friends for life. (Maddie Sullivan / Ami à Vie)

There’s never been a better time to be a bride, or friend of a bride, than now. Keep reading to learn how this Birmingham brand plans to elevate the bridal experience for brides and friends all over.

Ami à Vie: a friend for life

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Table setting goals. (Maddie Sullivan / Ami à Vie)

Ami à Vie was created to provide sophisticated yet fun bachelorette and bridesmaid celebrations. The goal is to enable brides to relax and enjoy being celebrated throughout their engagement. It is supposed to be fun, after all!

The brand was originally created by Mountain Brook wedding planner, Neillie Butler as a division of her business in 2020. When the future of weddings was in the air, she wanted to still provide her clients ways to celebrate friendships and occasions beyond the wedding day.

Since then, Neillie’s business has become as busy as ever, not much time for Ami à Vie leaving. This morning, Ami à Vie relaunched as its very own brand, now owned by Mountain Brook-native Maggie Hightower Smith.

“This change of ownership feels right to me for so many reasons. I see a drive and passion in the heart of a women who wants to build something special. Being a ‘friend of this bride’ makes my entrepreneurial heart sing, and I’m so excited for the Ami à Vie brand to get the love and attention it deserves.”

Neillie Butler, Founder, Mariée Ami

Meet Maggie

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The woman behind it all. (Maddie Sullivan / Ami à Vie)

Maggie is a lifelong native of Mountain Brook and a graduate from Auburn University. During her experience as a bride, she noticed a gap in the bachelorette and bridesmaid experience. She decided it should be easier to have a sophisticated bachelorette weekend or find chic bridesmaid gifts that you actually want to give your friends.

She knows hard it can be to find a one-of-a-kind bridal experience—one in which brides feel seen and celebrated. So, she has made it her mission to create intentional experiences for brides and their friends for life.

“I am absolutely thrilled to get to work with brides to create fun and fabulous fêtes that will be remembered for a lifetime. My favorite part of owning Ami à Vie is the knowledge that throughout this process, I will gain many friends for life.”

Maggie Hightower Smith, Owner, Ami à Vie

How it works

Ami à Vie has big plans for their clients and customers. Here a just a few services that the new brand provides:

  • bachelorette party packages
    • moodboard creation
    • decor sourcing
    • bridal lookbook for the fête
    • dining reservations
    • activity scheduling
  • custom “will you be my bridesmaid?” gift boxes
  • thank you gifts for bridesmaids and groomsmen
  • hostess gifts
  • bridesmaid look books for wedding day

The team works with brides to curate, create and provide all the necessary details to have the best party and gifts imaginable.

Birmingham, what do you think about this new concept? Let us know @bhamnow!