How 'rewilding' project pushed luxury sleep brand to name new managing director

How ‘rewilding’ project pushed luxury sleep brand to name new managing director

LONDON – Luxury sleep brand Savoir Beds has named Nicholas Alexandre managing director, succeeding longtime managing director and co-owner of the company Alistair Hughes.

Hughes will split his time between Savoir and his rewilding project Cefn Garthnehor in Wales, UK As co-owner of Savoir, Hughes has been at the helm of the company for nearly 25 years and is committed to continuing its growth trajectory. Alexandre will manage the operational and commercial side of Savoir, and Hughes will continue to develop the long-term strategy, vision, and look and feel for Savoir.

“We are delighted to have Nicholas Alexandre join the Savoir team as our new managing director,” Hughes said. “Nic has strong operational experience working with the British furniture brand Maker&Son, helping drive their impressive expansion and growth. He is passionate about craft, and his knowledge of natural materials and the full supply chain is exceptional. He shares our brand values ​​and ambition to build on Savoir’s unique British heritage, harnessing our timeless traditions and blending them with modern innovations. His industry experience and solid operational expertise will play a key role in helping drive the next stage of Savoir’s evolution.”

Prior to joining the company, Alexandre was global head of operations for UK-based furniture producer Maker&Son.

“I am honored to be appointed as the new managing director of Savoir Beds, an iconic and highly respected British brand and company,” Alexandre said. “I have been passionate about craftsmanship since I was a child, and I am excited to join the inspirational team of hard-working and diverse individuals at Savoir. From the truly magnificent craftsman and seamstresses in production to the focused and dedicated office and global sales teams. We have a wonderful journey of growth ahead of us to ensure the Savoy legacy grows across the world and continues to solidify its place amongst the remarkable brands of the world.”

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I’m Sheila Long O’Mara, executive editor at Furniture Today. Throughout my 25-year career in the home furnishings industry, I have been an editor with a number of industry publications and spent a brief stint with a public relations agency where I worked with some of the industry’s leading bedding brands. I rejoined Furniture Today in December 2020 with a focus on bedding and sleep products. It’s a homecoming for me, as I was a writer and editor with Furniture Today from 1994 until 2002. I’m happy to be back and look forward to telling the important stories impacting bedding retailers and manufacturers.